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Health-Tech Focused User Research Agency

Providing product & marketing teams
the user insights needed for smarter decision making

For health-tech companies, reaching PMF in the U.S. healthcare system is notoriously hard. In order to accomplish this goal, teams need to have a detailed understanding of their users, customers, and other stakeholders. Without it, patients would not engage, physicians would not adopt, and insurers would not buy.

The Challenge Health-Tech Companies Face

Context was founded to provide product and marketing teams with this intricate understanding of people’s needs, mindsets, behaviors, and contexts. All of which are required for building and marketing compelling products. Context harnesses the power of ethnographic research and human-centered design to efficiently provide health-tech teams with clear and actionable user insights that support informed decision making.

CLIENTS

RESEARCH TYPES

User Journeys

Personas & Segmentation

Usability

Concept Testing

Unmet Needs

Barriers & Motivations

FEATURED WORK

Healthy.io

Mapping user adoption barriers to inform growth strategy and product marketing protocols

Bait Ba'lev

Uncovering barriers to choosing assisted living

CLIENT FEEDBACK

“We were impressed by Context’s professional, reliable, and thoughtful approach. Their knowledgeable, creative, and well-organized team handled participant privacy with care, delivering valuable insights that supported our product development.”

Tami Harel

Chief of Audiology

“The Context team swiftly mastered the world of relevant content, helping us bring order and clarity to the challenges we faced. Their collaboration enabled us to make significant strides in our marketing plan and introduced us to new tools that we continue to use.”

Claire Yaffe

Product Manager

“I would recommend a 1:1 training session with Noam to any professional I know.”

Si Yahav Tirosh

Product Marketing Manager

“The research has given us deep insights into our audience that we now integrate throughout our entire process. This has elevated our product team's discussions and decision-making.”

Tal Shoham

Product Marketing Manager

THOUGHTS

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