Methodology
User Journeys
Personas & Segmentation
Usability
Concept Testing
Unmet Needs
Barriers & Motivations
RESEARCH TYPES
RESEARCH METHODS
Data Analysis
Observations
Field Studies
Interviews
Surveys
Focus Groups
Heuristic Analysis
OUR PROCESS
01. Planning
We define the research goals, questions, and audience. Then, we design the research methodology to answer the research questions while meeting various requirements such as cost, timeline, compliance, etc.
02. Recruitment
We write a screener and recruit research participants who meet the screening criteria. Participants can be patients, physicians, nurses, insurance executives, etc. Then we schedule them in a manner that allows the client to sit in. We also take care of any participant compensation if needed.
03. Execution
Through in-depth interviews, observations, surveys, and more, we uncover your audience’s needs, mindsets, behaviors and contexts relevant to the research questions we formulated together during phase 1.
04. Analysis
We dive deep into both qualitative and quantitative data, recognizing meaningful patterns and translating raw findings into clear, actionable insights.
05. Report
We deliver reports and presentations that tell a story that resonates with teams, and helps them understand “what to do next”. Reports include videos, quotes, data, and more, all supporting the key insights. Lastly, we provide recommendations tailored to your product or marketing strategy to help you move forward quickly.