User observations for the development of a new cataract surgery system
Beilinson Medical Center
Case Study
BACKGROUND
Cataract surgery is one of the most frequent surgical procedures done today. Even though trained surgeons are very component in executing this surgery effectively, quickly and with low complications rates, due to how prevalent this surgery is, there are always new innovations looking to improve this procedure.
One of the leading surgeons at the Ophthalmology department at Beilinson Medical Center, has been developing a new system aimed at improving the safety of the procedure.
NEED
This entrepreneur has reached out to us as it was deliberating between two distinct forms of system feedback.
METHODOLOGY
The early stage of development and the needed secrecy behind the core innovation, meant that there was no working prototype, and product details couldn’t be shared with other surgeons at that point. This starting point led Context to devise a methodology that aims to answer this question while meeting all other limitations.
The solution was to conduct both observations during surgeries, where surgeons were asked to think aloud, as well as in-depth interviews. This methodology enabled us to understand the default behaviors and mindsets of the target users, and from that to deduce the more promising system feedback - the one that users would likely prefer.
DELIVERABLE
The deliverable included an in-depth mapping of surgeons’ sensory inputs and outputs, as well as a framework that outlines how those are managed in real-time. Additionally, the deliverable included recommendations for the most promising feedback, as well as other usability pointers.
OUTCOMES
The entrepreneur accepted the recommendations, and set out to develop its first working prototype based on the research findings.
"The Context team rapidly mastered our content landscape and provided feedback that significantly shifted the project's direction. Their insights made it much easier to envision the product we were building."
Dr. Yoav Nahum, Eye Center Deputy Director, Beilinson Medical Center
Images by: Context